As fans flocked to The Big Easy, the nation’s top players were strutting their stuff at the NBA All Star Weekend’s Samsung Galaxy Experience events. These three events were the highlights of the long weekend, and all were produced by the team at Event Eleven. At the Galaxy Media Lounge, guests interacted with all the newest technology while mingling almost shoulder-to-shoulder by the likes of NBA All-Stars Dwight Howard, Kevin Love, John Wall and Stephen Curry. At the exclusive Samsung Owners Lounge, the top-tier was treated to pool tables, a tarot-card reader, and a fully-stocked bar. The ultimate go-to event was at Jam Session where Event Eleven designed the Samsung Skybox which included glass panel walls, a slam-dunk snack bar, player meet and greets along with interactive activations.